Walmart Private Label Services

Build Your Brand Asset on Walmart.com

Private labeling on Walmart Marketplace offers a unique opportunity to build a brand with less competition and access to a loyal customer base. Creating your own brand gives you full control over your product, pricing, and marketing, creating a defensible asset that can grow for years. Our Walmart Private Label service is a complete, A-to-Z program designed to handle the complexities of product development and launch, allowing you to focus on your brand's vision.

Our Turnkey Walmart Private Label Program

We manage every phase of the journey, from identifying an opportunity to scaling your sales. Our partnership includes:

• Walmart-Specific Product Research: We analyze the Walmart Marketplace to find high-demand product categories with gaps in the market, identifying opportunities where a new private label brand can succeed.
• Reliable Supplier Sourcing: We find and vet trusted manufacturers, manage the sampling and quality control process, and negotiate costs to protect your profit margins.
• Brand & Packaging Development: We help you create a compelling brand identity, including logo and packaging design, that stands out to the Walmart shopper.
• Optimized Listing & Content Creation: We build your Walmart product pages with SEO-rich copy and professional rich media content to maximize visibility and conversion.
• Strategic Product Launch: We execute a powerful launch strategy using Walmart Connect PPC and targeted promotions to drive initial sales and build momentum.
• Ongoing Growth Management: Post-launch, we continue to manage your advertising, monitor performance, and implement strategies to grow your brand's presence on Walmart.

Our Framework for Launching on Walmart

Our structured process is tailored to the specific nuances of the Walmart Marketplace, setting your brand up for long-term success.