Product Description Writing

Words That Sell. Rankings That Soar.

On Amazon, your product description is your 24/7 salesperson. It's often the final piece of information a customer considers before making a purchase. A weak, generic description can lose a sale, while a powerful, well-crafted one can significantly boost your conversion rate. At Glommerce, our expert copywriters create product descriptions that do more than just describe features—they sell the benefits, tell a story, and are strategically infused with keywords to improve your ranking in Amazon's search results.

Our Approach to High-Converting Copy

We blend the art of persuasion with the science of SEO to create content that appeals to both customers and Amazon's A9 algorithm. Our service includes:

• In-Depth Keyword Research: We identify the most valuable primary and long-tail keywords your target customers are using to search for products like yours.
• Benefit-Driven Title Creation: We craft a compelling, keyword-rich title that grabs attention and clearly communicates your product's main advantage.
• Persuasive Bullet Points: We write scannable, engaging bullet points that highlight the key features and, more importantly, the benefits for the customer, addressing their needs and pain points.
• Engaging Product Description: We write a detailed, narrative description that tells a story, elaborates on the product's value, and helps the customer visualize themselves using it.
• Backend Search Term Optimization: We populate your listing's backend with relevant search terms to maximize your visibility for a wide range of customer queries.
• Brand Voice & Tone Matching: We work with you to understand your brand's personality and ensure the copy is written in a consistent and authentic voice.

Our Copywriting Workflow

Our process is designed to be collaborative and data-driven, ensuring the final product is perfectly aligned with your goals.